April Marroquin is a dedicated higher education professional with a strong background in analytics and enrollment strategy. She earned her undergraduate degree from the McCombs School of Business at UT Austin and later completed her MS in Business Analytics at Simon Business School, where she is also pursuing her Professional MBA. Her academic and professional journey gives her a unique perspective as both a student and a leader in the field, driving her passion for creating innovative solutions in admissions and recruitment.

As an Associate Director of Recruitment for Executive and Part-time Programs at Simon Business School, April uses her expertise to streamline the admissions process for both individuals and institutions. Through The Mindful Admissions Project she is committed to empowering admissions professionals with data-driven tools, actionable insights, and practical strategies to navigate the evolving landscape of higher education.